Quote Originally Posted by Lucas View Post
when did people stop reading sub titles?
I think the question should when did they start?

I think movie studios have heard a lot of complaints that when North American audiences read subtitles they miss watching the movie.

As in it's too difficult for them to read and watch at the same time.

That's why when they import movies over (e.g. Crouching Tiger Hidden Dragon) they release the dub version in the theatre.

Of course this doesn't apply to everyone...