It's got as much chance of snowballing as Nintendo Virtual Boy.
They might as well get on MySpace if they want some friends/traffic.
They've got no profile at all. I wouldn't even have looked if you and Paul hadn't mentioned it here. Need I point out that this forum is already incredibly well established with a large membership if you want to contact WC people.
How is it a resource? There's nothing on there. Gah! Why did you even make me look? The only help they need is a red hot poker up the posterior.
I think the only relevant news (about Alan Orr's guys winning something) was also announced on here. If anything, that's due to Alan's good news disseminating skills not the site. That's the problem with internet journo's. They don't go out and get the news. They just leach it off someone else. Get on the phone and exclusive interview Alan. There's your **** content!
As for video, YouTube and the like seems to be taking over. It's freely available and free to upload so why would you bother signing up to someone's site? It's not like they got special porno. There's actually no obvious indication they have any exclusive video anyway!
Check out this Aussie site about MMA. It's run by amateurs and yet they still manage to get real interviews, up-to-date news, ticket giveaways and videos.
http://www.infinitemma.com/