It's network marketing, same as a pyramid, only they have it structured in a binary system and are calling it "Binary" marketing.

Once you buy into it, you get 2 people to become distrubuters under you, and they get two people and they get 2 people up to 5 levels deep.

You get a commision off your sales, plus the sales of those under you. The idea is to get yourself set up, and then stop working as your "Down line" will support you once established.