Follow the White Rabbit

[David Jamieson]

I must confess, I've eaten my share of white rabbit candies.

No regrets!

[GeneChing]

White Rabbit launch ice cream crossover with Godiva
chinadaily.com.cn, September 5, 2019


The Godiva-White Rabbit ice cream. [Photo/VCG]

Guanshengyuan Group, producers of White Rabbit candy, has launched a pop-up store in collaboration with Belgian chocolate brand Godiva.

The store offers two flavors of ice creams, which have been much anticipated since March when a US food company launched White Rabbit-flavored ice cream as a Chinese New Year special for Asian-Americans. The product was a major success.

The Godiva-White Rabbit pop-up store, which opened at Raffles City near Shanghai's People's Square on Sept 3, sells two flavors of ice cream at 55 yuan ($7.68) each.

The ice creams, which are made with crushed White Rabbit candy and a bar of Godiva chocolate, are wrapped with the brand's classic glutinous rice paper.

The company last year launched a candy-flavored lip balm with cosmetic brand MAXAM.

In May, the company worked with Scent Library to debut a perfume, shower gel and hand cream. The company also launched a milk tea series in partnership with Shanghai-based drinks brand Happy Lemon.

Most of these products are also available in the pop-up store, which will open for three weeks.

The company said more pop-up stores will open in other cities soon, including Hangzhou of Zhejiang Province, Beijing, and Sichuan provincial capital - Chengdu, Shen Qinfeng, Guangshengyuan Group marketing manager, told online news outlet ThePaper.

I must confess, I've eaten my share of white rabbit candies.

No regrets!

I'm so with you on this, David. I loved those tin boxes with the White Rabbit jumping over the mushroom. I used to bring to Dead shows all the time. Deadheads loved them and always absconded with them for their stash boxes.

[GeneChing]

Dec 21, 2022
2 min read
Lunar New Year White Rabbit hops into Pacific Place


Artist's impression of the Lunar New Year decorations at the Garden Court, Pacific Place.

We know, we know, Christmas has barely begun, but already we’re plunging into Lunar New Year.

Pacific Place is getting ahead of the game and has now released details of its Lunar New Year decorations.

This year China celebrates the year of the rabbit and of course symbolic associations with China’s iconic White Rabbit Creamy Candy sweets are perhaps inevitable. White Rabbit candy is a brand of milk sweet that has been produced in China since the 1940s. Today the sweets are China’s top brand of candy; such is their popularity over the years, they have even been gifted by China to an American president.

Pacific Place will be collaborating with the candy brand throughout Lunar New Year with an exclusive pop-up store which opens in early January.



Try a new sweet flavour at the White Rabbit Creamy Candy pop-up.

The pop-up will be launching a new mango flavour of the much-loved White Rabbit sweet for the first time in Hong Kong, along with limited White Rabbit-themed merchandise. Visitors to the pop-up will also be able to sample flavours including red bean and coffee.

And this year’s festive decorations at Pacific Place sees fluffy rabbits jumping through a contemporary Chinese landscape surrounded by peach blossoms and greenery.

Celebrations for what is the year of the Water Rabbit will continue throughout January and February in Hong Kong and China. The sign of the rabbit is a symbol of longevity, peace and prosperity in Chinese culture. People born in the year of the rabbit (2023, 2011, 1999, 1987, 1975, 1963, 1951, etc.) are said to be witty, quick-minded and ingenious.

The White Rabbit Creamy Candy pop-up store and Lunar New Year festive installation will be open from January 10 to February 5, 2023, Pacific Place shopping mall, Admiralty, Hong Kong. Lunar New Year falls on Sunday January 22 with public holidays in Hong Kong on January 23, 24 and 25, 2023.

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