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Thread: 2024 Paris Olympics

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  1. #1
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    Imax

    NBCU Extends Olympics Opening Ceremony Coverage to IMAX Screens
    The organizers will host a 4-mile flotilla along the River Seine July 26


    For the opening ceremony of the 2024 Summer Olympic Games in Paris, organizers plan a flotilla of athletes along the River Seine.NBCUniversal

    By Stephen Lepitak
    MARCH 25, 2024

    NBCUniversal plans to extend live coverage of the 2024 Paris Olympics opening ceremony across over 150 IMAX screens.
    On July 26, the organizers are planning a four-mile-long flotilla of almost 100 boats along the River Seine, carrying all of the athletes from over 200 countries. NBCU stated that this is the first time the Summer Olympic Games opening ceremony has not been held in a stadium.
    NBC’s coverage of the opening ceremony will be hosted by singer and presenter Kelly Clarkson, Pro Football Hall of Fame quarterback and two-time Super Bowl champion Peyton Manning and NBC Olympics primetime host Mike Tirico.
    “We look forward to providing our opening ceremony coverage to audiences at IMAX locations across the country, sharing in this historic moment as the world regathers to witness the spectacular beginning of 16 days of athletic greatness against the backdrop of one of the most beautiful cities in the world,” said Gary Zenkel, president of NBC Olympics, in a statement.
    A trailer promoting its coverage will begin running in IMAX theaters nationwide March 29.
    Worldwide partners for this year’s games include Airbnb, Alibaba, Anheuser-Busch InBev, Coca-Cola, Deloitte, Omega, Panasonic, Procter & Gamble, Samsung and Visa.
    Peacock will act as the broadcaster’s primary platform covering Olympic Games Paris 2024, running from July 26 through Aug. 11, followed by the Paralympic Games, which will take place Aug. 28 through Sept. 8.
    NBCUniversal owns the U.S. media rights to the Olympic Games until 2032. It recently unveiled ways to bolster ad sales around the event, including through generative artificial intelligence, shoppable food delivery and, for the first time, a new programmatic offering.
    Spectators in Paris will be able to cheer on the flotilla from the banks of the Seine. It will finish in front of the Trocadéro, where the closing stages of the ceremony will take place.


    STEPHEN LEPITAK
    @stephenlepitak
    stephen.lepitak@adweek.com
    Stephen is Adweek's Europe bureau chief based in Glasgow.
    4 mile flotilla on IMAX might be with the watch...
    Gene Ching
    Publisher www.KungFuMagazine.com
    Author of Shaolin Trips
    Support our forum by getting your gear at MartialArtSmart

  2. #2
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    Hoo haa

    ‘My hoo haa is gonna be out’: Nike’s US Olympic outfits need ‘constant pube vigilance’ say frustrated athletes

    Michelle Del Rey
    Mon, 15 April 2024, 3:17 am GMT-7·2-min read

    Track and field stars are calling out Nike’s ultra-revealing athletic attire after the brand revealed its designs for the 2024 Paris Olympics.

    “Wait, my hoo haa is gonna be out,” wrote Tara Davis-Woodhall, a long jump athlete who participated in the 2020 Olympics, on social media.

    Queen Claye, an American hurdler who competed in the 2008 Olympics also chimed in.

    “Hi @europeanwaxcenter would you like to sponsor Team USA for the upcoming Olympic Games?! Please and thanks”.


    Sha’ Carri Richardson models Nike’s US Olympic track and field attire. (Nike)
    The heavily-critiqued design features a thin high-rise brazilian cut panty line that competitors say wasn’t created with performance in mind. The designs were revealed in Paris on Thursday and modeled by Athing Mu, a middle-distance runner and Sha’Carri Richardson, a sprinter.

    Lauren Fleshman, a national champion runner in 2006 and 2010, did not hold back when speaking about the outfit on social media.

    “I’m sorry, but show me one WNBA or NWSL team who would enthusiastically support this kit”, she wrote on Instagram.

    “This is for Olympic Track and Field. Professional athletes should be able to compete without dedicating brain space to constant pube vigilance or the mental gymnastics of having every vulnerable piece of your body on display.

    “If this outfit was truly beneficial to physical performance, men would wear it. This is not an elite athletic kit for track and field. This is a costume born of patriarchal forces that are no longer welcome or needed to get eyes on women’s sports.

    “I’m queer and I’m attracted to female bodies but I don’t expect or enjoy seeing female athletes or male athletes put in a position to battle self-consciousness at their place of work. This is not part of the job description.”

    In a statement to The Guardian, a spokesperson for the USA track and field team said, “Athlete options and choices were the driving force for USATF in the planning process with Nike”. Nike told Reuters that it would have tailors available for the team this year.

    Additionally, athletes will have unitard options with briefs and shorts. The line of outfits includes 50 apparel pieces and 12 competition styles.

    Some countries are opting for more conservative choices as the debate about revealing sports outfits heats up. In New Zealand, gymnastics athletes can now wear shorts or leggings over their leotards. At the Tokyo Olympics, Germany’s women’s gymnastics team wore full-length bodysuits.
    It's all about constant pube vigilance, amirite?
    Gene Ching
    Publisher www.KungFuMagazine.com
    Author of Shaolin Trips
    Support our forum by getting your gear at MartialArtSmart

  3. #3
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    Break-dancing

    PARIS 2024
    Break-dancing busts into the Olympics for the first time. Here’s what to expect in Paris.

    Two U.S. breakers have qualified for the Paris games — Sunny Choi (B-Girl Sunny) and Victor Montalvo (B-Boy Victor) — and two spots remain.

    Justine Goode / NBC News; Getty Images

    April 17, 2024, 2:00 AM PDT
    By Rebecca Cohen

    Get ready for plenty of how-did-they-do-that moments when the Paris Games introduce break-dancing as an official Olympic sport.

    Bodies will be contorted, gravity will seemingly be defied, and athletes will be showcasing “headspins,” “windmills” and “freeze” moves — and it will all be set to music.

    The sport, also known as breaking, made its successful debut at the 2018 Youth Olympics in Buenos Aires, Argentina, where it topped 1 million viewers, according to NBC Olympics, far outpacing audiences for many other sports. The Olympics declared it an "outstanding success," and now both the organizers and the athletes hope to translate that magic to the biggest stage in sports.

    “This is a chance for us to grow and educate people on breaking,” Jeffrey Louis (B-Boy Jeffro), told NBC Olympics. Louis, the fifth-ranked B-boy in the world, is considered a favorite for one of the remaining spots on the U.S. Olympic team.

    Breaking joins other newer sports, including three that were added to the Olympic program for the first time at the 2020 Tokyo Games — surfing, skateboarding and sport climbing.

    Adding those sports to the official Olympics roster is an attempt by the International Olympic Committee to reach a younger audience, given that “all four are easy to take up and participants form communities that are very active on social media,” according to the Paris Olympics.

    The committee, known as the IOC, hopes millions of kids worldwide will be inspired to take up the sports themselves.

    “If we get it right, we can create something unstoppable,” Louis said. “We can’t let it pass us up again, because the first time breaking blew up, it fizzled out.”

    What is breaking?
    The dance-battle sport is “characterised by acrobatic movements, stylised footwork and the key role played by the DJ and the MC (master of ceremonies) during battles,” according to the Paris Olympics.

    Some of the moves will have audiences wondering where the halfpipe is as athletes twist and turn like they should have boards under their feet.

    The sport’s techniques include top rock (standing footwork) and down rock (moves on the floor), power moves (twists and spins) and the freeze, when breakers freeze in poses while using their heads or hands for support.

    How will it work?
    The breaking competition in Paris will be divided into two events — one for women and one for men — and they will take place Aug. 9 and 10 at La Concorde Urban Park.

    In total, 16 B-boys or 16 B-girls will “go face to face in spectacular solo battles,” according to the Paris Olympics.

    The competitors will show off their best moves as they try to keep up with the beat of the DJ's tracks, improvising to stay alive in the dance battle with a combination of "power moves," including windmills, the 6-step and freezes, according to the Paris Olympics.

    Judges will then vote, paving the way for the first breaking medalists in Olympic history.

    Who is on the U.S. Olympic breaking team?
    The U.S. will be represented by four breakers — two B-boys and two B-girls — who will compete in solo battles for the gold medal.

    So far, two U.S. breakers have qualified: Sunny Choi (B-Girl Sunny) and Victor Montalvo (B-Boy Victor).

    From the Bronx to Paris
    It has been a decades-long battle to get breaking to the main stage.

    The dance style, which has roots in hip-hop culture, originated at block parties in New York City in the 1970s, according to the Paris Olympics.

    Louis said the sport originated in a rec room in the Bronx, where “a legendary DJ named Kool Herc debuted a new technique that centered around percussive ‘breaks’ in songs. During these breaks, the crowd would start dancing, which became known as breaking, or breakdancing.”

    By the 1980s, it was hitting the mainstream with groups like the Rock Steady Crew, the Dynamic Rockers and the New York City Breakers, who innovated new — and more complex — moves.

    It gained wider visibility thanks in part to the 1983 movie "Flashdance." While the film included only a few short breaking scenes — featuring the Rock Steady Crew — USA Dance said it inspired people around the world to try breaking. But the end of the ’80s, it had fizzled.

    Breakers invited fellow dancers out of early retirement to jump-start the scene once again, according to USA Dance. International Battle of the Year, the first large-scale, formally judged breaking event, began in the ’90s, which helped with the sport’s revival and ushered in a new era of interest. Other international competitions also began in the decade, some of which remain active today.

    International resurgence
    Since then, "breaking has evolved into a global cultural art form with many elements of sport," according to USA Dance.

    The national organization says a number of breaking schools have opened across the U.S. in the last decade, providing spaces for a new, young generation of breakers to learn and hone the craft.

    The World DanceSport Federation now governs the sport internationally and is recognized by the IOC as such.

    Whitney Carter, director of internally managed sports at the U.S. Olympic and Paralympic Committee, helped form Breaking for Gold USA, a group dedicated to getting breakers in the country ready for the world's biggest games, NBC Olympics reported.

    "Now, the USA is a front-runner at the Olympics," Tyquan Hodac, USA Dance's breaking communications director, told NBC Olympics. "We’re the powerhouse. Every other country is looking up to us."
    I will watch this.
    Gene Ching
    Publisher www.KungFuMagazine.com
    Author of Shaolin Trips
    Support our forum by getting your gear at MartialArtSmart

  4. #4
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    Chinese Doping Scandal Emerges As Paris Games Loom | NPR News Now

    Gene Ching
    Publisher www.KungFuMagazine.com
    Author of Shaolin Trips
    Support our forum by getting your gear at MartialArtSmart

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