I'm not sure what you're talking about here. The attempt to promote their karate school by, most likely, illegally using a Lucasfilm property and benefitting off it? How much do you think they charged for their unliscensed "Jedi Camp?" Pretty sure the term "Jedi" is trademarked.
That school isn't gathering under the philosophy of a movie, they are profitting off a movie franchise to promote their karate school. I don't think it has anything to do with wude.