Transformers

[Shaolinlueb]

pretty much all the characters from the cartoon are in it. just not the same as the cartoon.

Optimus Prime (Peterbilt truck)
Bumblebee (1974/2008 Chevrolet Camaro)
Jazz (Pontiac Solstice)
Ironhide (GMC Topkick pick-up truck)
Ratchet (Search & Rescue Hummer H2)

Megatron (Cybertronian "jet")
Starscream (F-22 Raptor)
Barricade (Saleen-modified Ford Mustang police car)
Frenzy (2-speaker CD player, mobile phone)
Bonecrusher (Buffalo H Mine-Protected vehicle)
Blackout (MH-53 Pave Low)
Scorponok (mechanical scorpion)
Brawl (Modified M1 Abrams)

http://en.wikipedia.org/wiki/Transfo...film)#Autobots
wikipedia link so you can click on and see their g1.

[MasterKiller]

http://youtube.com/watch?v=OahkPzIHSL4

[SevenStar]

pretty much all the characters from the cartoon are in it. just not the same as the cartoon.

Optimus Prime (Peterbilt truck)
Bumblebee (1974/2008 Chevrolet Camaro)
Jazz (Pontiac Solstice)
Ironhide (GMC Topkick pick-up truck)
Ratchet (Search & Rescue Hummer H2)

Megatron (Cybertronian "jet")
Starscream (F-22 Raptor)
Barricade (Saleen-modified Ford Mustang police car)
Frenzy (2-speaker CD player, mobile phone)
Bonecrusher (Buffalo H Mine-Protected vehicle)
Blackout (MH-53 Pave Low)
Scorponok (mechanical scorpion)
Brawl (Modified M1 Abrams)

http://en.wikipedia.org/wiki/Transfo...film)#Autobots
wikipedia link so you can click on and see their g1.

I am going to see it either tonight or tomorrow. However, what I don't understand about the cast (and haven't understood since the cast list was first released a long time ago) is why and how they would have frenzy, but not have soundwave. if frenzy was a CD player in the movie, they may as well have made him soundwave and had frenzy as a CD. And ravage and rumble were much cooler than frenzy anyway...

[SevenStar]

I would also geekasm if it had the only human capable of killing transformers - circuit breaker.

http://en.wikipedia.org/wiki/Circuit..._(Transformers)

[GeneChing]

Did anyone see this in Transformers 3: Dark of the Moon?

When Hollywood meets Chinese brands
Updated: 2011-07-27 15:25
By Zhang Yixuan (peopledaily.com.cn)

The use of product placements for four Chinese products in the film "Transformers 3: Dark of the Moon," which premiered in China at midnight on July 21, has become a hot topic worldwide.

This is the first time that four Chinese brands have simultaneously appeared in an American blockbuster film. Chinese elements have frequently appeared in Hollywood films in the past, such as references to traditional Chinese philosophy in "Kung Fu Panda," the use of China's Zhangjiajie National Forest Park as a prototype of Avatar's Hallelujah Mountain and the appearance of Chengdu's landscape in "Kung Fu Panda 2."

However, the elements were limited to martial arts, landscape and Chinese traditions in the eyes of Westerners. The Chinese elements have evolved into Chinese brands in the Transformers film series, showing a far-reaching change.

Placing Chinese brands in Hollywood blockbuster films that represent mainstream Western values means a giant step forward taken by China's manufacturing industry in their efforts to expand to the international market.

The step is rooted in Chinese brands' strong desires and persistent efforts to win global recognition. Although "Made in China" have been popular across the world over the past two decades, they come with a low-end, cheap image.

Although Chinese enterprises are increasingly strong, they cannot get rid of the image as subcontracting manufacturers for other brands. Using their own brands to expand the international market and influence the world is a dream of many Chinese entrepreneurs. To fulfill their dream, they have constantly improved product quality, forged brands and built up enterprise images. Some Chinese enterprises have begun utilizing mainstream foreign media to boost their international recognition.

Facts have proven that blending Chinese brands into a foreign language environment and circumstances and using the means of discourse that foreigners are familiar with to promote Chinese brands will most easily produce good effects. It is just a classic case that placing Chinese brands in "Transformers 3: Dark of the Moon" has attracted the attention of well-known overseas media agencies.

Some say that it is not a big deal and as long as you have money, you can do it. However, that is not a fact. All the Chinese enterprises that have met difficulties during their process of "going global" know that even if an enterprise has sufficient money, it still cannot step in markets of Europe or America sometimes, especially high-end markets. If an enterprise has money but does not have a brand; has a brand but does not have influence, or has influence but does not have a good image, it will still be refused without doubt. The fact that four Chinese brands have been inserted into the movie "Transformers 3" can indicate to some extent that international markets are gradually accepting Chinese brands.

The acceptance is closely connected with the fact that China's economic aggregate has climbed up to the second place in the world, is closely connected with the efforts that Chinese enterprises made to "go global" and "step in," is closely connected with the remarkable performance of China's economy during the international financial crisis and is even more closely connected with the great potential of the future Chinese market.

China has been active in overseas mergers and acquisitions in recent years, including Lenovo's acquisition of IBM's PC unit and Zhejiang Geely's acquisition of Swedish carmaker Volvo. As Western countries are becoming increasingly dependent on Chinese goods, they cannot help exclaiming, "The Chinese are coming." Facing the rise of China, Western countries have gradually shifted their attitudes from rejection, lack of trust and jealousness to acceptance, appreciation and cooperation. There has been a growing worldwide consensus that cooperation with China ensures a bright future.

However, it is easy to see that the most eye-catching products in the movie remain Western-made high-end luxury goods and sophisticated weapons, while China-made products for daily use, such as clothing, televisions and personal computers are just replaceable "decorations." This is a typical example of the world division of labor.

In order to narrow the gap and achieve greater influence and better reputation, Chinese companies should make greater efforts to improve the quality of their products. The Chinese government also should follow international norms and take advantage of mainstream communication channels to better introduce China to the world and to improve the image of Chinese brands.

[GeneChing]

First there was Bond, then IM3, now Transformers.

3 April 2013 Last updated at 11:26 ET
Transformers 4 heading for China
Transformers: Dark of the Moon Transformers: Dark of the Moon was a success in China

The next Transformers movie is to be partly made in China thanks to a deal between Hollywood studio Paramount and two Chinese media giants.

Part of Transformers 4 will be shot in China, Chinese actors will be cast and post-production work may be done there.

Paramount will work with the China Movie Channel, run by state broadcaster CCTV, and streaming service Jiaflix.

It is "the beginning of a new era of collaboration with the Hollywood studios", the China Movie Channel said.

It is also the latest example of China's growing influence in the film industry, after it recently displaced Japan as the world's second biggest movie market.

Chinese box office revenues surged 36% to £1.8bn in 2012, and Hollywood is keen to tap into the booming market.

It was recently announced that a version of Iron Man 3 will be aimed specifically at the Chinese market, including sequences shot in Beijing and significant product placements.

Transformers 4, which sees the return of director Michael Bay, is due for release next year and is expected to do well in China.

The third instalment of the franchise, Transformers: Dark of the Moon, took £109m when it was released in the country in 2011.
Global power

Under the "co-operation agreement", the China Movie Channel and Jiaflix are expected to invest an undisclosed amount in the production of Transformers 4 and receive a share of the box office takings.

Paramount vice-chair Rob Moore said: "We see this relationship as a reflection of the global power and appeal of both this unique franchise and Michael Bay's talents as a film-maker."

Yan Xiaoming, chairman of China Movie Channel, said: "We are very confident that the China Movie Channel/Jiaflix co-operation with Paramount will result in the famous Transformers brand being an even bigger success."

According to industry website Variety, Paramount can file for official co-production status, granted by the Chinese government, at a later date.

The most successful Hollywood film in China so far is 2009's Avatar, which grossed £146m, according to the Hollywood Reporter website.

[GeneChing]

FOR IMMEDIATE RELEASE

MICHAEL BAY AND PARAMOUNT PICTURES ANNOUNCE THE CASTING OF CHINESE ACTRESS LI BINGBING IN THE EAGERLY AWAITED ‘TRANSFORMERS 4’

HOLLYWOOD, CA (May 20, 2013) – Michael Bay and Paramount Pictures jointly announced today that Chinese actress Li Bingbing (“RESIDENT EVIL: RETRIBUTION”) has been cast in the eagerly awaited “TRANSFORMERS 4.” The actress joins Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Jack Reynor, Nicola Peltz and Sophia Myles in the fourth installment in the hit series of movies based on the best-selling Hasbro toyline. Paramount Pictures will release the film on June 27th, 2014.

“I am excited to have Li Bingbing join our cast and to be shooting portions of the movie in her native China. I have always aspired to work with the best actors and this cast is especially exciting now with the addition of Li,” said Michael Bay.

Li’s recent hits in China include the Tsui Hark-directed “DETECTIVE DEE AND THE MYSTERY OF THE PHANTOM FLAME” and “1911.” She has already begun to cross over into American films, most recently co-starring in the Paul W.S. Anderson-directed “RESIDENT EVIL: RETRIBUTION,” and before that “SNOW FLOWER AND THE SECRET FAN” and “FORBIDDEN KINGDOM.” She was recently named Variety's "Asian Star of the Year" which was celebrated in Los Angeles last month.

“I am thrilled to get to work with Michael Bay. ‘TRANSFORMERS’ has influenced generations in China and the movie franchise has a massive fan base. I am very happy to be able to join this international production. Thank you Paramount for the invitation! Looking forward to it!” said Li Bingbing.

Paramount, China Movie Channel and Jiaflix Enterprises announced this past April a Cooperation Agreement regarding the production of “TRANSFORMERS 4” in China. Under the agreement, China Movie Channel, under the State Administration of Radio Film and Television (SARFT), will cooperate with Paramount in broad-based support of the production of the film in China. “TRANSFORMERS 4” is expected to be released in China on or about June 27, 2014. The parties also intend to cooperate in a number of other areas related to “TRANSFORMERS 4,” including the selection of filming sites within China, theatrical promotion, and possible post-production activities in China as well as casting of Chinese actors and actresses in the film.

This agreement represents the first time that China Movie Channel will work with a western studio in the production of a major motion picture.

“We are delighted to see Ms. Li Bingbing being selected for a major role in ‘TRANSFORMERS 4,’ a very successful global film franchise,” said Yan Xiaoming, Chairman of China Movie Channel. “Ms. Li is an excellent and famous Chinese actress with many fans in China. She has had many successful projects with China Movie Channel and M1905.com in the past. We wish her every success in ‘TRANSFORMERS 4’ and with the worldwide audience that will enjoy her great talent.”

Said Sid Ganis, Chairman of Jiaflix, “Li Bingbing is an enormously talented Chinese artist who is fast becoming a worldwide movie star and is a great addition to a stellar cast.”

Shooting this summer in multiple locations in the U.S. and China, the film is directed by Bay and re-unites the filmmaking team from the hit franchise, including producers Lorenzo di Bonaventura, Don Murphy & Tom DeSanto and Ian Bryce; and executive producers Steven Spielberg, Bay, Brian Goldner and Mark Vahradian. “TRANSFORMERS 4” is written by Ehren Kruger, based on Hasbro’s Transformers™ Action Figures.

The third, and most recent installment of the franchise, “TRANSFORMERS: DARK OF THE MOON,” is the fifth highest global grossing film of all time with $1.124 billion dollars of worldwide box office success. The “TRANSFORMERS” movies are among the most popular films ever released in China, and Michael Bay is among the most popular directors with Chinese audiences. “TRANSFORMERS: DARK OF THE MOON,” released theatrically in 2011, grossed $165 million in China and more than $1.1 billion worldwide.

# # #
About Paramount Pictures Corporation:
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

I was just pondering Bingbing on the ST thread. Oh wait. That was Fan Bingbing, not Li Bingbing. Can't keep my Bingbings straight.

[Jimbo]

http://www.cnn.com/2013/10/17/showbi...own/?hpt=en_c2

[GeneChing]

I just received this press release via email. Well played, Transformers.

MICHAEL BAY’S “TRANSFORMERS: AGE OF EXTINCTION” BECOMES THE BIGGEST GROSSING FILM EVER IN CHINA IN JUST 12-DAYS OF RELEASE

THE FILM TOPS THE GLOBAL BOX OFFICE WITH OVER $600M MILLION GROSSED SINCE OPENING JUNE 27th

HOLLYWOOD, CA (July 9, 2014) – Paramount Picture’s “TRANSFORMERS: AGE OF EXTINCTION,” the fourth film in director Michael Bay’s global blockbuster franchise is now the highest grossing film in China, earning US$225.1M (1,396M RMB) in just 12 days of release, surpassing the prior record holder “AVATAR”.

“Achieving this historic benchmark with the unparalleled support from our partners in China has been a spectacular experience for our studio,” said Brad Grey, Chairman and CEO of Paramount Pictures. “We’re honored by the deeply passionate response from Chinese audiences – and audiences throughout the world –to ’TRANSFORMERS: AGE OF EXTINCTION’ and the unique storytelling of Michael Bay. The many new relationships we have built with members of the creative community in China is a source of great pride and we look forward to collaborating with them in the future.”

Rob Moore, Vice Chairman of Paramount Pictures announced, “We want to acknowledge the great work of China Film Group in the distribution of TRANSFORMERS. We also want to thank Jiaflix and China Movie Channel for their tremendous contributions, our partners since early 2013, they were integral to delivering these record breaking results. The opportunity to later partner with M1905, China Movie Media and Hua Hua, and to reach this level of success, is beyond even our expectations. We are humbled by the passion and interest of the Chinese audiences for the TRANSFORMERS universe and look forward to future productions, including the already announced co-production ‘MARCO POLO’ with China Film Group, as we jointly aim to bring the very best in entertainment to audiences around the world.”

In China, where “TRANSFORMERS: AGE OF EXTINCTION” was partially shot, the film earned $92M in its opening weekend, more than doubling the TRANSFORMERS: DARK OF THE MOON result and representing a record for the largest opening weekend for a film. On its opening day Friday, June 27, the film earned $30M, a record for the largest opening day for a film in China.

The fan favorite movie continued the series’ tradition of box office reign with over $600M earned worldwide since its opening on June 27th. Opening in 37 international territories and North America, and introducing a new chapter in the TRANSFORMERS universe, the film earned $185,397M domestically and $421.2M internationally thru Tuesday, July 8th.

Bay’s “TRANSFORMERS: REVENGE OF THE FALLEN” in 2009 grossed more than $830 million worldwide. In 2011, “TRANSFORMERS: DARK OF THE MOON” was an even bigger hit worldwide, grossing more than a billion dollars to become the 7thhighest grossing film of all time and earning $165M in China.

“TRANSFORMERS: AGE OF EXTINCTION,” the fourth film in director Michael Bay’s global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver and T. J. Miller. Produced by Lorenzo Di Bonaventura, Don Murphy & Tom DeSanto, and Ian Bryce.Based on Hasbro’s Transformers™ Action Figures. Written by Ehren Kruger. Directed by Michael Bay.

# # #
About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

[GeneChing]

Wulong Karst to sue Transformers producers

By Kevin Ma

Tue, 08 July 2014, 22:15 PM (HKT)
Policy/Legal News

After settling potential legal action by Pangu Investment over its product placement in the film ahead of its opening, the producers of Transformers: Age of Extinction now faces legal action from another China partner.

At a press conference in Beijing yesterday, representatives of the Chongqing Wulong Karst National Park announced that they are taking legal action against Paramount and m1905.com (the official website for state broadcaster CCTV's movie channel and the film's production partner in China) for breach of contract.

According to Chongqing Wulong Karst Tourism (Group) Co Ltd 重慶市武隆喀斯特旅遊（集團）有限公司's general manager HUANG Daosheng 黃道生, the film's producers had agreed on paper that the film would include a sign identifying the park. However, the final cut of the film implies that the park is near Hong Kong and not in Southwest China.

On its official Weibo microblog, the company released an e-mail from Paramount's President of International Marketing Nic Crawley forwarded by a m1905.com employee. Crawley said that Industrial Light and Magic received instructions to include the sign, but was not able to finish in time. Paramount offered to reinstate the sign in future home video, television and digital broadcast versions of the film, as well as send a sequence from the film featuring the sign to the park for promotional purpose.

On the same day, m1905.com released a statement in response to Wulong Karst's press conference. It stated that the producers were unable to confirm the product placement deal in time because the Wulong Karst authorities were five and a half months late in payment. With little time in post-production, ILM staff (who don't speak Chinese) mistook another Chinese-language sign as Wulong Park, leading to the gaffe.

"Nobody wanted things to lead to the current situation, and [m1095.com] has been working to resolve the problems with a positive attitude. However, since Wulong Karst has spoken to the media unilaterally and wishes to resolve matters through legal channels, we will not comment further on this matter," m1905.com wrote in the statement, "We look forward to a fair legal judgment."

The company also wrote that it is retaining the right to take its own legal action over the Wulong Karst authorities' negative statements.

Local media reported that Wulong Karst paid up to RMB1 million (US$161,000) to include the sign. Huang also stated that the park suffered a loss of at least RMB4 million (US$644,000) by closing the park for five days of production. Huang did not disclose what kind of damages the authorities are seeking from the film-makers.

Can't blame them. I'd be bummed too.

[GeneChing]

A $27.7 million oversight if found guilty. Srsly how hard would it have been to keep that plug in there?

Paramount Pictures Sued for $27M in China Over 'Transformers 4' Product Placement
10:46 PM PDT 4/26/2016 by Patrick Brzeski


Michael Bay and crew on the set of "Transformers 4"
Michael Bay

A local tourism company says it paid Paramount and its Chinese partner $750,000 for the display of a logo that never appeared in the finished film.

Paramount Pictures has been hit with a $27.7 million (180 million yuan) lawsuit in China over a product placement that was allegedly omitted from Transformers: Age of Extinction.

Wulong Karst Tourism, a state-backed travel company, argued Tuesday in local court that Paramount Pictures and China Movie Channel, the Chinese co-producer of Transformers 4, failed to fulfill their obligations as part of a product placement deal signed in 2013, according to Chongqing Morning Post.

The case was accepted by a court in Chongqing city in 2014 and is now finally being heard.

Wulong Karst Tourism runs a resort in China's southern Wulong county, an area famous for its eroded limestone cliffs, a magnificent landscape known as "karst." Portions of Age of Extinction were shot in Wulong Karst National Park, and the tour company says its deal with Paramount was for a logo, featuring the Chinese characters “China Wulong,” to be displayed in the finished film, so Chinese audiences would know where the film was shot. The company says it paid nearly $750,000 (4.8 million yuan) before production began in exchange for the promotion.

According to local press, the defendants — Paramount and China Movie Channel — conceded that the logo didn't make it into the finished film, but said they took pains to make up for it. Michael Bay is said to have shot a short advertisement for the resort, and the Transformers production team left sets and props on the resort property, which Wulong Karst Tourism could leverage as a tourist attraction.

The Chongqing court has yet to deliver a verdict.

The Transformers 4 shoot in greater China was not without other incident. During a day of shooting in Hong Kong in 2013, Bay was attacked by two local thugs who had tried to extort the shoot for "protection money" and been rebuffed. One of the assailants allegedly came after Bay using a piece of an air conditioner as a weapon. The director managed to escape unscathed, and the attackers were subdued by security and arrested.

Transformers 4 was a tremendous hit in China, grossing $320 million.

[GeneChing]

$300K out of $320 mill. Paramount ain't sweatin this.

Paramount Pictures Fined In China After ‘Transformers 4’ Dispute
Patrick Frater
Asia Bureau Chief


COURTESY OF PARAMOUNT
OCTOBER 27, 2016 | 11:46PM PT

A court in Chengdu, China has fined Paramount Pictures and 1905 Internet Technology, its Chinese production partner, over a breach of contract dispute relating to product placement and the filming of “Transformers: Age of Extinction.”

The companies were ordered to pay $300,000 (RMB2 million) in compensation and legal costs to Wulong Karst Tourism, an inland tourist resort. The company had a contract with the film producers which would have seen the film make use of Wulong Karst’s landscapes. In return the company’s name and logo would be shown on screen within the film. Wulong Karst was also to have paid some $850,000 (RMB6 million) of sponsorship to the production. It paid only 80% of the sponsorship fee.

When the film omitted the company’s name and logo, Wulong Karst sued for $2.97 million (RMB20 million) of damages and withheld the balance of the sponsorship fee.

In April, the producers confirmed that they omitted the logo. But the court found that the film producers had attempted to reduce the damage, with Michael Bay shooting an advertisement for the resort and providing props for the resort to use.

The court also rejected Paramount and 1905’s counter suit which had sought to claim the unpaid sponsorship revenues.

“Transformers: Age of Extinction” was the top performing film in China in 2014 with a gross of $320 million.

[GeneChing]

I'm posting this in our Transformers thread, and copying it to our Shaolin Journeys thread (wasn't really sure where to place this on the Shaolin sub-forum but it had to be there somewhere...)

Transformers in kung fu moves at Shaolin Temple(1/5)
2019-02-12 11:20:08Ecns.cn Editor :Li Yan





Students of kung fu at Shaolin Temple pose with Transformer-like statues in Dengfeng City, Central China's Henan Province, Feb. 7, 2019, as many tourists visit the famed Buddhist temple during the Lunar New Year holiday. (Photo: China News Service/Wang Zhongju)

[GeneChing]

...it'll need it's own thread as soon as I can find that trailer.

Fans snap up Hasbro’s special edition toy marking release of trailer for Nezha: Transformers animation series
Fans immediately snapped up 100 limited edition toys launched on Tmall celebrating a new cartoon animation series set to hit screens next year
Characters from the Transformers series will join Nezha in the new cartoon, a tie-up between US toymaker Hasbro and CCTV, the Chinese state broadcaster
Pearl Liu
Published: 2:26pm, 12 Dec, 2019


The official poster of Nezha: Transformers. Photo: SCMP Handout

Clad in red and gold and with his trademark pigtails flowing, he flies through the air on his famous wind fire wheels.
Now Nezha, the teen hero of Chinese mythology, is flying off the shelves in robotic form after a tie-up with US toymaker Hasbro’s iconic Transformers.
Fans went crazy on Thursday morning, immediately snapping up 100 limited edition toys launched on Tmall celebrating a new cartoon animation series set to hit screens next year.
Americans may feel a pinch this Christmas as toymakers face import tariffs
The specially tailored toy depicting Nezha in the form of one of the famous robot superheroes was released after the first official poster and trailer for Nezha: Transformers were unveiled on the Weibo accounts of both Hasbro and its partner in the project, CCTV Animation, a unit of the state broadcaster CCTV, on Wednesday.
“Nezha which represents Chinese culture and spirit will adventure with world-famous Transformers to brave difficulties and fight evils shoulder to shoulder,” said CCTV Animation on its Weibo account.
In the official trailer, the Chinese teenage warrior Nezha has become a transformer, dressed in a metallic version of his traditional Chinese red-and-gold uniform and still sporting his iconic pigtail knots.
Original characters from the Transformers series will come to join Nezha, fighting enemies against a backdrop that appears to be based on places in China.
Hasbro did not respond to an inquiry by the Post asking for details of the joint production.
The toy giant’s CEO, Brian Goldner, said during an earnings call in April that he was excited about the mash-up of the American and Chinese cultural icons.
“The entertainment looks so good that broadcasters around the world are starting to say, this could be something we’d take out globally,” he said. “We’re very excited about continuing to build that relationship with CCTV … it’s very exciting to see what’s possible in China.”
The US toymaker has been a victim of the prolonged trade war between the world’s two biggest economies.
A 10 per cent tariff on a list of items including toys is to go into effect on December 15. It was originally supposed to go into effect on September 1.
Hasbro reported third-quarter earnings fell short of market estimates in October because the threat of the tariffs on toys imported from China had increased shipping and warehousing costs.
The adjusted earnings per share came in at US$1.84, a long way below analysts’ estimates of US$2.21 per share. Net revenue for the three months through September was US$1.58 billion, which missed the average estimate of US$1.72 billion among analysts polled by Refinitiv.
“The prospect [of tariffs] had our retailers cancel major direct import programme orders, and rewrite many of those orders as domestic shipments,” said Goldner in the company’s earnings call.
“Hasbro remains on track to deliver profitable revenue growth in 2019. However, as we’ve communicated, the threat and enactment of tariffs reduced revenues in the third quarter and increased expenses to deliver product to retail,” he added.

THREADS
Nezha
Transformers
Nezha-shi and Zisun-dan

[GeneChing]

Michelle Yeoh, Pete Davidson Join ‘Transformers: Rise of the Beasts’
Yeoh will provide the voice of Airazor, and Davidson will voice Mirage, as they help director Steven Caple Jr. with the 1990s-set film inspired by the popular 'Beast Wars' property and for Paramount.

BY ETAN VLESSING

OCTOBER 11, 2022 4:34PM

Michelle Yeoh, Pete Davidson JEREMY CHAN/GETTY IMAGES; KEVIN WINTER/GETTY IMAGES

Michelle Yeoh and Pete Davidson have boarded Transformers: Rise of the Beasts, the seventh installment of the Paramount Pictures franchise based on Hasbro’s Transformers action figures and inspired by the popular 1990s Beast Wars property.

Yeoh will lend her voice to the Airazor character, and Davidson will voice Mirage, as previously announced Steven Caple Jr. will direct. Dominque Fishback and In The Heights actor Anthony Ramos will also star.

Entertainment One, Hasbro’s entertainment studio, is executive producing, while Skydance is co-financing and executive producing.

Returning to the action of the original franchise movie 15 years ago with the original Transformers, the latest sequel Transformers: Rise of the Beasts will offer a 1990s globetrotting adventure and introduce the Maximals and Terrorcons to the existing battle on earth between Autobots and Decepticons.

New Republic Pictures is also co-financing and executive producing. Transformers: Rise of the Beasts is produced by Lorenzo di Bonaventura, Michael Bay, Mark Vahradian and Duncan Henderson.

The sequel is set for a June 9, 2023, release after being pushed back a year by a pandemic-era production delay.

Transformers: Rise of the Beasts will partially be set in Brooklyn, New York, and will also go to Peru, among other locations. Michael Bay directed five Transformers films from 2007-17, with Travis Knight having helmed the 2018, 1980s-set prequel Bumblebee. The franchise has grossed $4.8 billion globally.

Michelle-Yeoh
Transformers